Friday, 11 November 2016

UNFAIR & LOVELY.




I was flipping through the channels the other day , and as usual , a string of ads popped up. Half of them were endorsing clothing lines and “macchar – bhagane wala sprays” and the other half about detergents and “chiknayi hatane wala saabun”. But there was this one particular ad which showed a woman in her 20’s , dressed in salwaar kameez and a bit dark in her complexion attending a job interview. The Head of the Interview Board , just look at her and crinkles his nose , glances through the files which , I assume , hold the proof that she has worked her ass off for past 18-19 years. And then , so casually , in a very business like tone he says that “she is just not fit for that particular post. “ As expected , the girl is heart broken and goes and looks herself in the mirror. It is then “that annoying model who looks flawless with her layers of primer , foundation , concealer  and compact powder on her face” pops upon the screen with the fairness cream which makes you fair just in a week!  Our poor victim uses the same and viola! She gets a total makeover!  She is now REALLY fair , more confident and goes to the same work interview in a crisp white shirt and jeans , with the same files (please take a note , THE same files) and guess what? The Head of the company is clean bowled and she bags the job. End of the  story.

I sit and watch this 1 minute ad and try to make some sense out of the same. She did carry the same files and certificates both the times and the interview board didn’t give a shit about it. Hypocrisy is something that we find in the blood  of our “sanskaari Indian Society.” Movies , books , soaps and advertisements reflect our society. Our daily struggles , concepts , our way of thinking….. everything. And by airing such a racist advertisement , you are telling me that our dreams and aspirations  find wings only if you’re fair enough?!
The pressure on our today’s generation is just HUGE. In this competitive world , you have to excel in every field  , you just cannot afford to lose any race or let “Sharmaji’s beta” score more than you have.  The pressure to look flawless and perfect is even more in today’s tech-savvy world. Even though you have hundreds of filters your teeth must be perfectly aligned , your hair perfect and without split ends and oh , your face ? Without blemishes , scars , pimples or blackheads. To look good is as important as scoring a CGPA of 10 in your boards!

Its high time that we bring out a change “to this whole looking good fiasco”. You needn’t be fair or perfect , to be confident or to chase your dreams. For that , you need to love yourself because no one else will do that for you. Be comfortable in your own skin. From Serena Williams to Maya Angelou , from Oprah Winfrey to Tyra Banks have proved to the world that talent knows no color. At the end of the day , it is your hard work that will pay off , not your customized Jimmy- choo clutches or Gucci Handbags. Of course , you have to stay fair. You have to stay fair in this game called life , stay fair in your decisions and thoughts. And you will find for yourself that you will make a statement of your own in this world.


STAY UNfair.  STAY lovely.

PS.  "Black is Beautiful".  Period.
LoVe MoRe & sMiLe OfTeN!!!!!!!!!!
This is Midnight girl signing out..................:D :D



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