I was flipping through the channels the other day ,
and as usual , a string of ads popped up. Half of them were endorsing clothing
lines and “macchar – bhagane wala sprays” and the other half about detergents
and “chiknayi hatane wala saabun”. But there was this one particular ad which
showed a woman in her 20’s , dressed in salwaar kameez and a bit dark in her
complexion attending a job interview. The Head of the Interview Board , just
look at her and crinkles his nose , glances through the files which , I assume ,
hold the proof that she has worked her ass off for past 18-19 years. And then ,
so casually , in a very business like tone he says that “she is just not fit
for that particular post. “ As expected , the girl is heart broken and goes and
looks herself in the mirror. It is then “that annoying model who looks flawless
with her layers of primer , foundation , concealer and compact powder on her face” pops upon the
screen with the fairness cream which makes you fair just in a week! Our poor victim uses the same and viola! She
gets a total makeover! She is now REALLY
fair , more confident and goes to the same work interview in a crisp white
shirt and jeans , with the same files (please take a note , THE same files) and
guess what? The Head of the company is clean bowled and she bags the job. End
of the story.
I sit and watch this 1 minute ad and try to make some
sense out of the same. She did carry the same files and certificates both the
times and the interview board didn’t give a shit about it. Hypocrisy is
something that we find in the blood of
our “sanskaari Indian Society.” Movies , books , soaps and advertisements
reflect our society. Our daily struggles , concepts , our way of thinking…..
everything. And by airing such a racist advertisement , you are telling me that
our dreams and aspirations find wings
only if you’re fair enough?!
The pressure on our today’s generation is just HUGE. In
this competitive world , you have to excel in every field , you just cannot afford to lose any race or
let “Sharmaji’s beta” score more than you have.
The pressure to look flawless and perfect is even more in today’s
tech-savvy world. Even though you have hundreds of filters your teeth must be perfectly
aligned , your hair perfect and without split ends and oh , your face ? Without
blemishes , scars , pimples or blackheads. To look good is as important as
scoring a CGPA of 10 in your boards!
Its high time that we bring out a change “to this
whole looking good fiasco”. You needn’t be fair or perfect , to be confident or
to chase your dreams. For that , you need to love yourself because no one else
will do that for you. Be comfortable in your own skin. From Serena Williams to
Maya Angelou , from Oprah Winfrey to Tyra Banks have proved to the world that
talent knows no color. At the end of the day , it is your hard work that will
pay off , not your customized Jimmy- choo clutches or Gucci Handbags. Of course
, you have to stay fair. You have to stay fair in this game called life , stay
fair in your decisions and thoughts. And you will find for yourself that you
will make a statement of your own in this world.
STAY
UNfair. STAY lovely.
PS. "Black is Beautiful". Period.
LoVe MoRe & sMiLe OfTeN!!!!!!!!!!
This is Midnight girl signing out..................:D :D


No comments:
Post a Comment